Joe Boxer Inactivity Tracker

During the height of everyone’s obsession with activity trackers, counting steps, and hitting the gym. Joe Boxer wanted to find a way to break through and get people to relax in their line of pajamas. That’s where the newest development in wearable tech came in. The Inactivity Tracker, basically an activity tracker but for competitively tracking time spent lounging around in Joe Boxer’s pajamas.