Coors Light Made To Chill
LEO BURNETT / MATT ASELTON / ARTS & SCIENCES
After a three-month pitch, we won the Coors Light business and introduced a new positioning for the brand. We took the beer’s longtime benefit of cold refreshment, and shifted it towards mental refreshment. As the “Official Beer of Chill” we celebrate the small moments where people turn off from the rest of the world, and crack open an ice-cold beer.
The Official Beer of Drinking In The Shower
The Official Beer of Saturday Morning
The Official Beer of Being Done Wearing a Bra
The Official Beer of Golfing Just To Drink Beer
The Official Beer of Skipping Cuffing Season
The Official Chili of Eating Chili In The Shower