Corona For The Fans Who Never Lose

As a beer known for the beach, Corona had a relevance problem in sports. So, we brought that beach mindset to the game. Using the voices of Eli & Melo, we showed how sports are best enjoyed when you care less about the score, and more about the camaraderie, the food, the halftime shows, and all the other off-the-field stuff that makes being a fan great. Because when you focus on that, you can’t lose.