Samsung Que Será, Será

Most people are scared about where the future is headed. But with the power of technology, you can make the future whatever you want it to be. To bring that thought to life, we used the classic Doris Day song, “Que Será, Será (Whatever will be, will be)” while showing people using futuristic Samsung technology to juxtapose the resigned lyrics.

The spot ended up blowing up online with fans and tech enthusiasts speculating what Samsung was cooking up. The brand even played the film on stage at their annual Unpacked event.